Eros Innovation launches AI Vidya creative arts degrees with Malla Reddy Vishwavidyapeeth

By AI, Created 11:28 AM UTC, May 20, 2026, /AGP/ – Eros Innovation has launched AI Vidya, a Cultural AI platform for creative arts education, and is rolling it out with Malla Reddy Vishwavidyapeeth in India. The partnership will introduce three undergraduate programs for 2026-27 and expand Eros Innovation’s AI-enabled university network across multiple countries.

Why it matters: - Eros Innovation is positioning AI Vidya as a new model for creative education that combines degrees, AI tools, studio training, and monetization pathways. - The rollout could affect how creative arts students in India and beyond are trained for film, music, animation, and digital media careers. - The platform is being built around rights-cleared cultural data, which is central to Eros Innovation’s pitch on ethical AI use in creative work.

What happened: - Eros Innovation announced AI Vidya, which it describes as a Cultural AI Operating System for creative arts education. - The company said the platform will be rolled out across 50 universities worldwide and made available online. - Eros Innovation also announced a collaboration with Malla Reddy Vishwavidyapeeth for deployment of AI Vidya in its creative arts and media ecosystem. - Three undergraduate degree programmes will launch under the MRV partnership for 2026-27 admissions.

The details: - The new MRV programs are B.A. in Creative Media, B.A. in Film, OTT & Digital Cinema, and B.A. in Animation, VFX & Gaming. - The MRV curriculum will use the EROS AIVidya Cultural AI stack from the first semester. - Students will have six-month industry internships and hands-on learning in an in-house studio environment. - The programs include AI-powered teaching using EROS movie characters in specialized modules. - Students will also get international study tours and sessions with industry practitioners as guest faculty. - EROS AIVidya is built on Large Cultural Models for cinematic visual generation and Large Cultural Voice Models for music, dialogue, and multilingual storytelling. - The platform is backed by 1.5 trillion ethically licensed cultural tokens, which Eros Innovation says is the world’s largest rights-cleared creative dataset. - Eros Innovation said students will create from day one, publish in real time, and earn within their first year. - The company also announced partnerships with three Gujarat universities: the Institute of Advanced Research in Gandhinagar, Dr. Babasaheb Ambedkar Open University in Gandhinagar, and Asiatic Institute of Science and Technology in Rajkot. - Those Gujarat partnerships will deploy AI certificate programmes, Centres of Excellence in AI, and preventive healthcare technology integrations across campuses and online platforms. - AI Vidya’s first physical implementation was a Centre for Ethical AI & Creative Technologies launched in January 2026 with Achariya Educational Public Trust, affiliated with Pondicherry University. - That centre includes AI compute labs, virtual production studios, and music and voice AI laboratories.

Between the lines: - Eros Innovation is framing AI Vidya as infrastructure, not a standard academic offering, which signals an effort to own a larger share of the creator economy pipeline. - The combination of university partnerships, studio facilities, and AI-generated teaching tools suggests a push to connect classroom learning directly to commercial creative output. - The company’s emphasis on ethically licensed data is also a response to ongoing concerns about copyright, training data, and AI-generated media. - Additional university collaborations will be revealed starting Friday, May 8, 2026, across India, the UAE, the United Kingdom, Africa, Latin America, and Southeast Asia.

What’s next: - Eros Innovation said more university partnerships will be announced beginning May 8, 2026. - Admissions for the Malla Reddy Vishwavidyapeeth programs are open for 2026-27. - The company’s wider rollout aims to place AI Vidya in universities and online learning environments across multiple regions.

The bottom line: - Eros Innovation is betting that AI-native creative education can become a global platform for training and monetizing the next generation of creators.